(Last Updated On: September 9, 2020)
SAO Programme CodeFR5
SAO Programme TypeG2*
Programme Period15 June – 9 July, 2020
U Macau Application Deadline21 February 2020
Quota2 in total for Pairing 1 and Pairing 2
Pairing 3: No limit
Responsible StaffKaman Hoi (kamanhoi@um.edu.mo)
Official WebsiteClick HERE
(Please visit the programme official website for the latest information)
CoursesPairing 1
– International Luxury Brand Marketing
– International Business Management

Pairing 2
– Business Intelligence and Strategy
– Digital Culture, Innovation & New Market

Pairing 3
– Cultural Awareness in France
– French language & Intercultural Communication
Programme FeeEUR3,020

– Tuition fees
– Course materials (there are no books to buy)
– Housing in individual studio or shared (2-student) apartments in an international residence or an appropriate equivalent pending availability
– The welcome lunch and farewell dinner
– Some guided tours

Pairing 1 & 2: Students who are nominated as exchange students may enjoy reduction of fee and  pay only EUR1,650 upon confirmation of the host university. Once tuition waived is available to the students, the programme type for the student will change to G1.

Visa and Health Insurance RequirementDetailed information
Requirement – Undergraduates with at least one year of studies
– Students in Pairing 1 and 2 should be able to attend lectures, ask and answer questions, give presentations and write formal assignments in English (roughly equivalent to a score of 80 on the TOEFL® iBT)
– instruction is in French for French language classes (2 instruction levels will be offered – beginner and intermediate – depending on the number of participants

*SAO reserves the right to change the programme type/amount of sponsorship based on the actual expenses spent during the trip.

(Very Unsatisfied 1 – 4 Very Satisfied)

Overall experience  : 3

Programme Arrangement
– Course Intensity (Very intensive 1 – 4 Not intensive): 2
– Payment of programme fee: 3
– Course arrangement: 4
– Airport pick up service:  N/A
– The entertainment of extra activities: 3

1. In the course “Luxury Brand Management”, we learn a lot of luxury brands and smell a lot of fragrances, and the teacher also brings us to Champs Elysee to introduce each brand, and Balenciaga exhibition.

2. We also did some shopping visit so that we can know deeply about store service. At the ending of the class, my group helped a famous brand do some strategy recommendations. It is really useful because we need to do researches deeply, observe everything in stores and apply what we learnt in class.

Accommodation (other)
– The price: 3

– The location: 3
– The cleanliness: 3
– The Facilities: 2
– The attitude of staff: 3