(Last Updated On: February 20, 2019)
SAO Programme Code FR4-1 (Responsible Management)
SAO Programme Type G1*
Programme Period 11 – 21 June, 2019
U Macau Application Deadline 15 February 2019
Quota No limit
Official Website Click HERE
(Please visit the programme official website for the latest information)
Courses – Reframing the purpose of Business
– Stakeholder Management
– Responsible Leadership
– Embedding CSR into the Company’s Strategy and Culture
– Environmental Management
– The Institutional Environment of CSR
– CSR and Investors – Responsible Finance
– CSR and Employees – Responsible Human Resource Management
– CSR and Consumers – Responsible Marketing
Programme Fee Eur1,450
Requirement Successful completion of at least two years of undergraduate level studies (master students are also accepted)
– Strong command of spoken and written English
– Students are expected to have followed undergraduate courses in management or organizational behavior, marketing, and business strategy.
Brochure Link
Course Outline Link
SAO Programme Code FR4-2 (Competitive Strategy)
SAO Programme Type G1*
Programme Period 28 May – 7 June, 2019
U Macau Application Deadline 15 February 2019
Quota No limit
Official Website Click HERE
(Please visit the programme official website for the latest information)
Courses/Topics – Competitive advantage
– Market, Industry Analysis and Digitalisation
– Corporate strategy, entry & Exit
– Competitive strategy in the age of platforms
– Data-Driven Decision Making and competitive strategy
Programme Fee Eur1,450
Requirement Successful completion of at least two years of undergraduate level studies (master students are also accepted)
– Strong command of spoken and written English
Brochure Link
Course Outline Link
SAO Programme Code FR4-3
(Luxury Marketing: the example of French Luxury brands
)
SAO Programme Type G2*
Programme Period 25 June – 5 July, 2019
U Macau Application Deadline 15 February 2019
Quota No limit
Official Website Click HERE
(Please visit the programme official website for the latest information)
Courses – The antecedents of the consumption of luxury goods,
– Brand equity: the specifcities of luxury brands,
– Design to convey corporate identity in luxury sectors,
– Design, brand and product positioning for luxury sectors,
– Symbolism and communication in the luxury sector,
– Managing customer experience in the luxury retail environment.

Programme Fee Eur1,900
Requirement – Master students
– Marketing Fundamentals
– Strong command of spoken and written English
Brochure Link
Course Outline Link
SAO Programme Code FR4-4
(AI Business Summer School
)
SAO Programme Type G1-G3*
Programme Period Data Science for Business: 17 – 21 June, 2019
AI Business Intelligence: 24 – 28 June, 2019
Business Textual Learning: 1 – 5 July, 2019
Business Network Intelligence: 8 – 12 July, 2019
U Macau Application Deadline 15 February 2019
Quota No limit
Official Website Click HERE
(Please visit the programme official website for the latest information)
Courses Students can choose 2 to 4 courses:

Week 1: Data Science for Business
Week 2: AI Business Intelligence
(Coding experience or attend the «Data Science for Business» class before )
Week 3: Business Textual Learning
(Coding experience or attend the «Data Science for Business» class before )
Week 4: Network Intelligence
(Coding experience or attend the «Data Science for Business» class before )

Programme Fee Eur1,050 for 1 course
Eur1,900 for 2 courses
Eur2,500 for 3 courses
Eur3,000 for 4 courses
Requirement Successful completion of at least two years of undergraduate level studies (master students are also accepted)
– Strong command of spoken and written English
Brochure Link
Course Outline Coming soon

*SAO reserves the right to change the programme type/amount of sponsorship based on the actual expenses spent during the trip.